Who We Are

The Royal Palm Coast Realtor® Association is a professional trade association for licensed real estate practitioners, and serves as the organization to represent our REALTOR® members.  Membership is voluntary, and consists of both residential and commercial agents and brokers, as well as appraisers, real estate counselors, property managers and many other real estate specialists and related industry affiliates.

The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.

Working for property owners, we provide a facilities for professional development, research, and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.


Membership in a local association of REALTORS® automatically extends your membership to the state association and national association. If you're not a member of the National Association of REALTORS®, but you'd like to become one, you must first join a local real estate association. Members of NAR belong to one or more of some 1,400+ local associations (also called boards) and 54 state and territorial associations of REALTORS®.

Additional Membership Information

The principals of a real estate firm must first join a REALTOR® association before any non-principal can join. Principals are defined as: sole proprietors; partners in a partnership; corporate officers or majority shareholders of a corporation; or branch office managers acting on behalf of the principal.

Once the principal(s) decide to join the REALTOR® association, then all agents, brokers and appraisers that are licensed or affiliated with him or her have the option of also joining as members of the association.

Each REALTOR® firm appoints one of its principals as a "designated REALTOR®" for the firm. If any agents, brokers, or appraisers affiliated with the firm choose not to be REALTORS®, then the "designated REALTOR®" would be assessed a non-member assessment by the association for each non-member.

If any principal who otherwise qualifies for REALTOR® membership decides not to join the REALTOR® association, then none of the individuals affiliated with the firm can be REALTOR® members of the association.

The principal(s) have what is called "board of choice," which means he or she can decide which REALTOR® association(s) in the state where the office is located (or contiguous to that state) to join.

Licensees affiliated with a REALTOR® firm may choose as their primary association any association in the state (or a state contiguous to that state) where the firm maintains a "designated REALTOR®."

Benefits of Realtor membership

We provide numerous programs and services designed to promote the business interests and career goals of real estate professionals, as well as increase their knowledge, expertise and value to the consumer. Educational programs and communications services offer real estate licensees the opportunity to learn new business skills that will increase their earning potential.

Mission and Vision

Strategic Plan


Be a REALTOR’S® primary resource for education and professional development, and an advocate in community issues affecting our Members, their customers, and property owners’ rights.


The Royal Palm Coast Realtor® Association is a Community of REALTOR® Excellence.Strategic Goals

We will build a strong and sustainable organization that helps our Members become more profitable and productive. We will accomplish this through our three strategic goals:

Offer our members compelling value

Consistently deliver excellent Member service

Effectively engage our Members

Key Focus Areas

BE THE “GO TO” RESOURCE CENTER - We will be the premiere education and resource center that continuously offers valuable learning and information to help our members succeed.

Treat education as a key to membership growth and success
Expand program content to new areas of value to members
Provide easy access to market data and other critical information

STRENGTHEN MEMBER RELATIONSHIPS - We will strengthen relationships with our Brokers, Sales Associates, and Affiliates, in order to increase bilateral involvement and engagement.

Maximize mutual involvement with Members
Increase the use of “personal touch” with Brokers and Managers
Use a segmented approach to better meet the needs of different Brokerages

INCREASE COMMUNICATION EFFECTIVENESS - We will maximize the impact of our communication to Members so they are fully informed and engaged at all times.

Increase communication relevance through segmentation
Ensure information is timely, useful, and accurate
Focus on communication effectiveness vs. volume

NAVIGATE CHANGING TECHNOLOGY - We will leverage technology in order to increase our ability to meet our Members’ needs, and to ensure the quality and speed of Member service.

Be the technology resource for members
Help Members increase their technology skills to more effectively serve their customers
Use technology to perform more effectively & efficiently

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