Mission and Vision

Strategic Plan


Be a REALTOR’S® primary resource for education and professional development, and an advocate in community issues affecting our Members, their customers, and property owners’ rights.


The Royal Palm Coast Realtor® Association is a Community of REALTOR® Excellence.Strategic Goals

We will build a strong and sustainable organization that helps our Members become more profitable and productive. We will accomplish this through our three strategic goals:

Offer our members compelling value

Consistently deliver excellent Member service

Effectively engage our Members

Key Focus Areas

BE THE “GO TO” RESOURCE CENTER - We will be the premiere education and resource center that continuously offers valuable learning and information to help our members succeed.

Treat education as a key to membership growth and success
Expand program content to new areas of value to members
Provide easy access to market data and other critical information

STRENGTHEN MEMBER RELATIONSHIPS - We will strengthen relationships with our Brokers, Sales Associates, and Affiliates, in order to increase bilateral involvement and engagement.

Maximize mutual involvement with Members
Increase the use of “personal touch” with Brokers and Managers
Use a segmented approach to better meet the needs of different Brokerages

INCREASE COMMUNICATION EFFECTIVENESS - We will maximize the impact of our communication to Members so they are fully informed and engaged at all times.

Increase communication relevance through segmentation
Ensure information is timely, useful, and accurate
Focus on communication effectiveness vs. volume

NAVIGATE CHANGING TECHNOLOGY - We will leverage technology in order to increase our ability to meet our Members’ needs, and to ensure the quality and speed of Member service.

Be the technology resource for members
Help Members increase their technology skills to more effectively serve their customers
Use technology to perform more effectively & efficiently

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