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Overview of MLS Photo policies at Florida Gulf Coast MLS

Digital images are an important part of marketing a home and help to showcase the features of properties listed in the Florida Gulf Coast MLS.    Please take a moment to review the MLS policies on digital images to learn WHEN a photo is required and WHAT kinds of photos are not permitted.

The Florida Gulf Coast MLS photo policies can be found in the Rules and Regulations by clicking here.    These policies are written and approved by the FGCMLS Board of Directors based on input from our local REALTOR members, discussion and research by the MLS Committee, and following guidelines set forth by the National Association of REALTORS.  

Listing Photo Requirements:

  • FGCMLS Photo rules can be found on page 8 of the MLS rules (Section 1.8 paragraphs 3 and 4) and page 6 (Section 1.1.1a).
  • All listings (with the exception of Lots & Land) are required to submit a photo to the listing before the listing can be made Active.
  • One of the photos on the listing must show the front elevation of the property.
  • The seller has the right to choose not to add photographs to their listing.  If the seller expresses not to have images on the listing it is important to notify the MLS office at This email address is being protected from spambots. You need JavaScript enabled to view it. if you will not be adding images.    
  • None of the photos on a listing can contain embedded information, text, or logos, that identify the listing office (includes names, emails, phone numbers, company logo).
  • Photos cannot be removed from a listing that is going off market.
  • The listing broker should have the legal right to use the images added to a listing
  • Any photos on a listing that contain people or found to be offensive are subject to removal by FGCMLS

How FGCMLS handles violation of the MLS photo rules:

Photo Issues on listings are commonly reported by other FGCMLS REALTORS or detected by data validation tools used by MLS staff.

In most cases an email notice is sent to the listing agent and Participant/Broker at the office with a grace period to correct the issue.   During this time the agent will need to work to fix the photo issues, and can contact the local MLS support office for assistance or help with understanding why a violation was sent.    A 3 day grace period is typically granted to resolve any photo issues before that office is subject to fines ranging from $50-200.

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