Logos, Trademarks & Rules

It is important to use NAR's membership marks—including the REALTOR® logo and the terms REALTOR®, REALTOR-ASSOCIATE®, REALTORS®—correctly and according to the rules outlined in the Membership Marks Manual.

Membership Marks Manual for Members

Download the Membership Marks Manual, which outlines NAR's trademark rules as they apply to members' use of the REALTOR® trademarks. 
Membership Marks Manual  pdf 1.16 mbManual de Marcas de la NAR — Spanish language version of the Membership Marks Manual  pdf 1.46 mb

Association Membership Marks Manual

Download the Membership Marks Manual, which outlines NAR's trademark rules as they apply to associations' use of the REALTOR® trademarks. 

Association Membership Marks Manual  pdf 4.49 mb

Two videos help explain the importance of NAR's membership marks:

• Make Our Marks Remarkable
• Why NAR Protects the REALTOR® Trademark

This video explains important rules for an association's use of the REALTOR® marks. 

• Maintaining the REALTOR® Brand for the Next 100 Years

Questions about this Manual can be directed to NAR's Legal Affairs team via e-mail to trademark@nar.realtor.