Who We Are
The Royal Palm Coast Realtor® Association empowers Realtors® to thrive in their business, champion private property rights, and provide exceptional value to their clients and communities.
RPCRA Timeline Past Presidents
In September 1922, the Fort Myers Realty Board chartered the Association with 16 active members presided by B.E. Tinstman. In 2016, after close to 100 years of jurisdiction changes, ownership and release, The Realtor® Association of Greater Fort Myers, and the Cape Coral Association of Realtors® merged to what is now known as Royal Palm Coast Realtor® Association and now serves Lee, Hendry, and parts of Glades County.
RPCRA celebrated its 100th year anniversary in September 2022, serving approximately 10,200 members. With the influx of new Realtors® in the area, and an expansion of benefits, RPCRA surpassed 10,000 members in the Summer of 2022.
Composed of a mindset that is all about serving its members, Royal Palm Coast Realtor® Association (RPCRA) is committed to providing exceptional, member-oriented service to the Realtors® and Brokers of Southwest Florida. RPCRA exists to advance the success of its members, advocate for home ownership and property rights; elevate the skills and competencies of members; encourage, procure, and precipitate innovation; further civic and community engagement; and enable members to provide a superior consumer experience for their buyers/sellers. RPCRA is devoted to enhancing the lives of its members, and the community. RPCRA membership is comprised of Realtors® and Brokers for residential and commercial properties and affiliate members who support Realtors® on their transactions.
RPCRA is guided on the principles of:
- A strict Code of Ethics with the REALTORS®’ Pledge of Performance and Service
- Governance via Realtors® Political Action Committee (RPAC)
A Realtor® Association is a trade group made up of agents and brokers that provides trainings, lobbies the government (through Realtor® Political Action Committee (RPAC) that direct campaign contributions to candidates deemed friendly to real estate), produces market research, and operates a Multiple Listing System (FGCMLS) for the benefit of its members. A member can join one association as its primary and join a secondary local association to access their FGCMLS as well. The National Association of Realtors® (NAR) is the largest Realtor® Association in the U.S., and state and local associations exist to funnel into and out of NAR. When members join their local association, their membership extends to the state and national associations. Joining a Realtor® Association permits a real estate agent to use the registered term, ‘Realtor®;’ it identifies the real estate professional as a member of NAR and one who abides by its Code of Ethics. In most cases, a real estate agent must be a Realtor® to join a brokerage.
The Term Realtor®
Realtor® has one, and only one, meaning:
Realtor® is a federally registered collective membership mark which identifies a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.
The single most improtant rule governing 'the mark' is that it may only be used to convey this meaning, and never to convey another meaning.
The 2026-2028 Strategic Plan of the Royal Palm Coast Realtor® Association serves as our roadmap, defining a path to achieve our goals with anticipated and measurable outcomes. The Strategic Plan offers a comprehensive framework that aligns resources, activities, and initiatives to ensure effective progress toward our desired objectives.
Strategic Priorities and Goals
ADVOCACY
Lead boldly in protecting private property rights, amplifying the REALTOR® voice, and shaping public policy at the local, state, and national levels. Build lasting relationships with elected officials, engage brokers as active partners in advocacy, and utilize innovative government affairs tools to deliver timely, proactive policy alerts. Ensure RPCRA is a trusted resource and influential voice on issues that impact members, the real estate industry, and the communities they serve.
PROFESSIONALISM
Elevate the real estate industry through a renewed commitment to ethical standards, competency, and accountability. Deliver meaningful education, leadership development and resources that strengthen REALTOR® integrity and consumer confidence, while creating clear professional pathways, measurable performance benchmarks, and opportunities for peer-based accountability.
BROKER & MEMBER VALUE
Deliver direct measurable value to members with a clear and specific emphasis on brokerages as the foundation of the profession. Provide innovative business services, leadership support and data-informed resources that help brokers grow, retain talent and succeed, while leveraging scalable tools, profitability-focused solutions, and ROI-driven engagement opportunities.
ORGANIZATIONAL EXCELLENCE
Operate with transparency, financial discipline, and strategic agility. Ensure governance is strong, forward-thinking, and capable of adapting to change, while embracing innovation in operations, communications, and technology to continually enhance the member experience. Integrate modernized governance practices, next-generation platforms, member dashboards, and agile planning cycles to strengthen RPCRA's organizational impact.