Virtual tours are becoming an increasingly valuable tool in real estate marketing, giving buyers the opportunity to explore a property, understand its layout, and get a feel for the space before scheduling an in-person showing. With 61% of home buyers preferring listings that include a virtual tour and 50% preferring virtual tours over photography alone, incorporating this technology can help REALTORS® create a more engaging listing experience. For sellers, the appeal is also clear, with 71% saying they are more likely to hire an agent who includes virtual tours. As buyers continue to rely on digital tools during their home search, virtual tours can be a valuable way to showcase a property and help listings stand out.
Virtual tours are changing the way buyers shop for homes.
